24 Top Digital Marketing Tools You Can't Ignore in 2024

Do you ever feel like there just aren't enough hours in the day to manage all your digital marketing tasks?

You're not alone. Juggling social media, email marketing, content creation, and campaign strategy can leave even the most seasoned marketer feeling overwhelmed.

But what if you could automate most of those time-consuming tasks, freeing yourself up to focus on the bigger picture? We've picked our top favorite tools to help you do it.

In this blog, we'll share essential digital marketing tools for:

• Social Media Management
• Web Design
• SEO
• Email Marketing
• Graphic Design
• Lead Generation
• Productivity

Get ready to ditch the busy work and start the smart work!

3 Social Media Management Tools to Unlock a Perfect Social Strategy

1. Hootsuite

An all-in-one example of digital marketing tools that provides a wide range of options to meet your social media management needs. It has everything you need to save time, grow a follower base, and drive more positive results.

You can organize your messages, create and manage different posts, and track your inboxes. It also allows you to run post-advertising campaigns.

In general, it supports multiple social media networks, including Facebook, Instagram, TikTok, YouTube, LinkedIn, and Pinterest. In addition to this, AI will come up with content ideas and hashtags instead of you.

Pricing

• Professional plan will cost you $99 per month. It is available for one user with ten social accounts.
• Team plan will cost you $249 per month. It is available for three users with 20 social accounts.
• Enterprise plan is a custom plan for more than five users with 50 social accounts. In this case, you need to request a demo to get the pricing.

Key Features

• Publish and schedule

Manage your content creation, planning, and posting using a single dashboard.

• Social media analytics

Smart data and well-structured reports make it easy to understand what aspects require improvement.

• AI content creation:

OwlyWriter AI instantly generates captions and eye-catching posts for different social media platforms.

Pros & Cons

Pros:

1. It is a universal platform that will provide you with message schedules, inbox monitoring, and post-management.
2. You will get a perfect X integration.
3. There are unlimited posts included in all plans.

Cons:

1. It may be pricey for some users.
2. You cannot integrate it with Google Business Profile.

Trial Period

A trial period is available for professional and team plans for 30 days.

User Review

• I love that I can save drafts and schedules easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.
  
• There are times when the software has been a little buggy for us. Sometimes images fail to upload or content fails to upload due to errors.

2. Mention

Mention is a popular marketing analytics platform that is all about brand mentions. It is a perfect match for those who want to monitor the web, listen to their audience, and manage their social media.

It will be your assistant in monitoring key social media platforms. In addition to this, it focuses on millions of blogs, forums, and sites to find any mention of your brand.

It is also an incredible tool to check the popularity of keywords and topics, so you can find out more about your competitors. As a result, you can build your strategies in advance by previewing and organizing content in a special calendar.

Pricing

1. Solo plan will cost you $41.
2. Pro plan will cost you $83.
3. ProPlus plan will cost you $149.
4. Company plan’s price is determined after the chat with the team.

Key Features

• Monitoring with Alerts:

With Basic Alert, quickly monitor topics or brands with suggested keywords and countries. Progress to Standard Alert for refined monitoring using the query builder and Boolean operators.

• Analyze across platforms:

Listen to millions of conversations, organize key posts with Saved Filters, gauge audience sentiment, and gain insights through our Insights Center.

• Publish efficiently:

Assign diverse roles and publishing permissions to team members, enhancing collaboration, saving time, and preventing publishing errors.

Pros & Cons

Pros:

1. It provides perfect social reporting and measurement.
2. You will get a daily summary to understand what is going on with your social media accounts.
3. It has an amazing Preview Tool that gets you to a special spot in the content where you are mentioned.

Cons:

1. It does not have any premium consulting or integration services.
2. Some searches turn out to be irrelevant and not accurate.

Trial Period

A free trial gives access to multiple features of the Company plan with no credit for 14 days.

User Review

• Mention is pretty awesome and gets the job done in a few clicks. Easy to use, great custom support, and really nice features.
  
• It sometimes discovers irrelevant results which can be a little annoying.

3. Audiense

Audiense is an audience intelligence software that provides marketers with everything they need to understand different audiences and get better. It provides effective personalization in terms of media planning, content development, PR strategy, and other aspects.

It has various solutions to create the best strategies and tactics by using social data wisely. You will have a chance to integrate with other tools too.

The package has three complementary products across Social and Demand intelligence. So, it takes nothing to deliver social consumer segmentation and cultural insights.

Pricing

• Audiense Insights will cost you £1199 per month or £6672 per year.
• When it comes to the next three plans, you will need to book a call to find out more information.
• The number of seats is important if you want to buy Affinio.
• The number of reports is important if you want to buy Meta Insights.
• The number of entities is important if you want to buy Audiense Demand.

Key Features

• Segmentation by interests:

Offer a personalized approach to audience segmentation, ensuring engagement with their specific interests.

• Data-driven personas:

Get demographics, affinities, and other details to create better personas.

• Collaboration with Right influencers:

Find the right influencers who match your audience and get real followers.

Pros & Cons

Pros:

1. It has amazing Twitter marketing that will allow you to understand which tweets are attracting more followers.
2. You will get audience segmentation, social analytics reports, and social community management.
3. Targeting will turn out to be easier with advanced filters and search.

Cons:

1. The user interface could be improved since it is not very intuitive.
2. The interface may be more straightforward and user-friendly.

Trial Period

You can easily start a free trial with Audiense Insights. In the case of Affinio and Meta, you need to request a demo trial.

User Review

• I love the social media monitoring and analytics that Audiense provides. It helps me keep track of my influencer marketing campaigns and identify new opportunities for growth.
  
• The only thing I do not like about it is its price. It is too expensive for small businesses.

3 Graphic Design Tools to Get Visual Masterpieces

1. MonsterONE

MonsterONE is a subscription service by TemplateMonster with unlimited downloads. It has a simple license that allows you to use end products when it expires.

You will be ready to download not only graphic elements like illustrations, PSD templates, logos, icon sets, product mockups, and others.

The team has also chosen the best website and presentation templates, stock media, plugins, and other assets. What is more, the assortment is updated regularly, so you can always download the newest and trendiest items.

Pricing

1. Creative plan will cost you $89 per year or $18 per month.
2. All-in-one plan will cost you $159 per year or $499 as a one-time fee.
3. All-in-one PRO plan (plus Weblium with AI writing and Draftium for website prototyping) will cost you $186.

Key Features

• Unlimited Downloads:

With a MonsterONE subscription, you can download as many digital assets as you need, including website templates, themes, graphics, presentations, and more.

• Large Library of Assets:

MonsterONE offers a huge library of digital assets, with over 384,800 items to choose from.

• Customization Options:

While many assets are ready-to-use, MonsterONE offers a high degree of customization for many items.

Pros & Cons

Pros:

1. Thousands of WordPress and CMS themes, eCommerce templates, and graphics for different needs and tastes.
2. You can download all of these ready-made solutions at an affordable price.
3. Flexible pricing for 350000+ items that are worth over $500,000.

Cons:

1. It does not have a big collection of plugins.
2. Compared to competitors, the collection of digital assets is smaller.

Trial Period

You can create a free account and get access to over 1630 items, including graphics, website themes, and presentation templates.

User Review

• I had a very good experience with this company. Their themes look really cool on my website. Furthermore, the customer service is second to none. The staff is very attentive.
• Sometimes products are not right. For example, I purchased the Android app service but the app looks weird and it does not have the right content.

2. ManyPixels

ManyPixels is a digital marketing tool that provide thousands of businesses with high-quality and fast designs. You just need to submit your requests and match them with the best designers.

In other words, it is a one-stop shop for different creatives with different demands. You will get your designs done in less time than usual.

It also has a big collection of free illustrations and icons to use for your online projects. There are also multiple design-related guides to take your business to the next level.

Pricing

1. Advanced plan will cost you $549 per month ($494 per month quarterly or $439 per month yearly).
2. Business plan will cost you $899 per month ($809 per month quarterly or $719 per month yearly

Key Features

• Social media design

The tool boosts engagement with such eye-catching graphics as Instagram stories, carousel ads, Google display ads, YouTube thumbnails, and others.

• Website design

Manypixels provides you with an on-brand and engaging presentation to make your site stand out from the crowd.

• Illustration and presentation design

With Manypixels, you can impress your audience with unique and visually appealing custom presentations and illustrations.

Pros & Cons

Pros:

1. The team will provide you with timely delivery of your design requests.
2. They are known for their 100% guarantee policy to satisfy their customers.
3. You will work with accessible designers and get detailed design briefs.

Cons:

1. However, it is possible to get a delay if you have some revisions.
2. It also has an unappealing website app.

Trial Period

A trial period is not available.

User Review

• I’ve used ManyPixels for a while now and I would happily recommend them as a service. If you need design work done but do not have a big budget, they are a great option.
  
• Good value overall, especially when you cannot justify an in-house creative resource. However, this greatly depends on the designer you are assigned. You will often get assigned a designer who is not careful or thoughtful in their designs.

3. Design Pickle

Design Pickle is another subscription service that is ready to provide various businesses with reliable and creative content. In 2023, it delivered 250,000+ trendy designs.

You can get flat-rate design output on-demand, driven by a talented team and an AI-powered platform. It takes nothing to simplify the creative content by managing design files, integrating with other workflows, and communicating with other designers.

In general, you can add an unlimited number of requests to your design queue. You will be provided with directions on your vision in one single place.

Pricing

1. Graphics will cost you $499 monthly or $5,988 per year.
2. Graphics PRO will cost you $995 monthly or $11,940 per year.
3. Graphics Premium will cost you $1,695 monthly or $20,340 per year.

Key Features

• Graphic design

You can scale your creative content with a fixed pricing and on-demand design.

• Custom illustrations

Original illustrations will help you customize your creative approach.

• Presentation design and motion graphics

Engage your audience with on-brand presentations and interactive graphics.

Pros & Cons

Pros:

1. A well-organized team that guarantees you will not face any problems trying to reach them out.
2. You can also choose a specific designer if you have found a person with the most appropriate style for your projects.
3. You will get quick turnaround times.

Cons:

1. The user interface is not the greatest, so it may be really hard to navigate.
2. It has a limited timezone support.

Trial Period

A trial period is not available.

User Review

• Great service. Quality final products delivered.
• The approval process and collaboration can be improved but it works.

3 Best SEO Tools to Improve Your Ranking

1. Ahrefs

Ahrefs is one the best SEO tools for high-quality competitor analysis. It is a trustworthy assistant for those who want to create an unlimited number of campaigns for different SEO projects.

You will be ready to monitor the chosen pages or domains to understand which keywords work and which do not. In addition to this, it is possible to perform site audits and customizable charts with different ranking data.

The package also has Web Explorer to assist you in looking through ranking statistics for pages based on the keywords.

Pricing

1. Lite plan starts at $99 per month (or $83 if paid annually).
2. Standard plan starts at $199 per month (or $166 if paid annually).
3. Advanced plan starts at $399 per month (or $333 if paid annually).
4. Enterprise plan starts at $999 per month (or $833 if paid annually).

Key Features

• Site explorer

It is possible to get an in-depth look at the organic search traffic and a backlink profile of various sites.

• Keywords explorer

You will get a wide variety of keyword ideas and an opportunity to analyze their ranking difficulty with potential results.

• Site audit

This function allows you to find out more about technical and on-page SEO issues.

Pros & Cons

Pros:

1. You will get timely ranking data.
2. It is possible to work with detailed keyword analytics at an affordable price.
3. It is marvelous to understand the true value of keywords with a Traffic Potential metric.

Cons:

1. It has a limited collection of reporting tools.
2. Search Intent feature is not very helpful.

Trial Period

A trial period is not available.

User Review

• Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities and tracking your success.
  
• It is a very expensive tool and does not have any affiliate program to offer.

2. Semrush

Semrush is a rank tracker with a multitude of valuable features that will help you monitor your site performance. It has everything you need to do SEO, content marketing, competitor research, PPC, and social media marketing.

It is a perfect match for those who focus on keywords, SERP analysis, and page ranking metrics. It has a big SEO database and the speed of the backlink crawler, so you can achieve all your goals.

With its user-friendly dashboard, you can easily understand how a domain performs in different aspects. These include such metrics as authority, backlinks, traffic, organic keywords, and others.

Pricing

1. Pro plan will cost you $129,95 monthly (or $108,33 if paid annually).
2. Guru plan will cost you $249,95 monthly (or $208,33 if paid annually).
3. Business plan will cost you $499,95 monthly (or $416,33 if paid annually).

Key Features

• Keyword research and on-page SEO

You can get more traffic by finding the best keywords and new SEO ideas.

• Competitor analysis and content marketing

It is possible to get familiar with competitors’ strategies and develop better strategies for better results.

• Social media management

It allows for building great brand awareness with a special analytics platform.

Pros & Cons

Pros:

1. The package has multiple rank and keyword tracking tools.
2. With a customizable dashboard, it will be easy to manage your data.
3. It is equipped with search intent features and CRM-style link-building tools.

Cons:

1. It is not as multi-functional as other universal SEO instruments.
2. It provides data only on Google.

Trial Period

You can try Pro and Guru plans for free.

User Review

• The other excellent feature that I found exclusive to Semrush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of usual SEO software and is a great addition.
• Many features that are included with the starter level of other online SEO platforms cost extra with Semrush.

3. Buzzsumo

Buzzsumo is a great keyword research tool to meet your SEO demands. It will help you identify the recent trends, understand your audience, and monitor different aspects of your business.

It has a wide variety of options for topic idea generation, SERP analysis, and search trend reports.

You will get a feature-rich keyword tool and content generator. For example, you will get a list of basic CPC, volume metrics, and engaging topic concepts to implement.

Pricing

1. Content creation will cost you $199 per month.
2. PR & Comms will cost you $299 per month.
3. Suite will cost you $499 per month.
4. Enterprise will cost you $999 per month.

Key Features

• Content discovery and research

You can browse topics, trends, and topics to get more exclusive content ideas.

• Find influencers

It is possible to find authors and creators with active audiences on Twitter, Instagram, and the web.

• Monitoring

You can get alerts for the topics, keywords, and brands that influence your business.

Pros & Cons

Pros:

1. It will provide you with rich keyword data.
2. There are different tools to generate the most attractive and exciting content ideas.
3. The tools also display trending web and social content with clear metrics.

Cons:

1. You will get a limited number of reporting functionalities.
2. The pricing may be not suitable for some businesses.

Trial Period

30-day free trials are available for all the plans of Buzzsumo.

User Review

• Interesting features that are very useful for social listening and seeing what is trending on social media or the news.
  
• Sometimes the mentions I get are from weird or low-value publications and sites.

3 Email Marketing Tools to Maximize Your Email Campaigns Results

1. Mailchimp

MailChimp is a multi-functional email marketing instrument suitable for small businesses and creators with basic needs. It will assist you in creating transparent campaigns and attracting more excited users.

Furthermore, you will get email tracking, custom reports, and management of subscribers. You are also free to craft custom templates using a wide range of pre-designed variants and campaigns.

The package also has a special Customer Journey Builder. It allows for generating up to 4x more orders and driving more traffic and sales. In this case, you can set up automation that will trigger emails based on the behavior of customers.

Pricing

1. Premium starts at $175 per month for 12 months.
2. Standard starts at $10 per month for 12 months.
3. Essentials starts at $6.50 per month for 12 months.

Key Features

• Generative AI

Create content with various generative AI tools and choose from beautifully crafted templates.

• Segmentation

Target people with different criteria, including buying behavior, spending amounts, and others.

• Analytics and reporting

Analyze your success and performance using visualizations, reports, and benchmarking.

• Email automation

Personalize emails based on purchase data to boost orders.

Pros & Cons

Pros:

1. You will get a multitude of templates to choose from.
2. It has affordable pricing for people on a tight budget.
3. There are endless integration options and add-ons to use any marketing tools your soul wants.

Cons:

1. You may not be satisfied with limited email segmentation options.
2. It will charge you for inactive contacts from your database.

Trial Period

You can get a free trial for 500 contacts.

User Review

• I have had a very positive experience. The help desk was able to respond to some of my questions pretty quickly. I like the functionality and my emails look good.
• I have had instances where the emails sometimes end up in the spam folder of the promotions folder, which can be annoying.

2. HubSpot

HubSpot is an email automation tool and one of the topmost choice among digital marketing tools. It is a full-fledged platform that allows for marketing automation, email, and other useful marketing tools.

Everyone can build powerful marketing campaigns and integrate with the power of CRM. It will take you nothing to understand how your efforts influence your customers and their buyer’s decisions.

You will also get an eye-catching and well-organized dashboard with a real-time performance of your sales funnel. In other words, you can track all the interactions automatically using email, social media, and other aspects.

Pricing

There are different versions of the app that have different plans. Everything depends on the tools you require. In general, the pricing starts from $45 and ends with $5,000 per month. You are free to create your own plan based on the software you want to use.

Key Features

• Marketing hub:

Different marketing instruments to attract more visitors, generate reports, and convert leads.

• Sales hub:

It allows you to track prospects and leads and get access to various email templates, tracking, sales automation, and other tools.

• Customer service hub:

These are tools for communicating with your audience and providing people with better customer service.

• CMS hub:

Using CMS hub, it is possible to build a website and create amazing blog posts.

Pros & Cons

Pros:

1. It is a universal platform for marketing and sales with a large number of instruments for email marketing.
2. You will get different analytics and lead management tools.
3. It is perfect for scaling marketing, sales, and support for all types of business.

Cons:

1. It may turn out to be pricey for small businesses.
2. You will have to pay for extra technical support if you face any issues.

Trial Period

HubSpot offers multiple tools for free, including sales and marketing ones. You can get forms, email marketing, shared inboxes, landing pages, and ad management. It is possible to add up to 1,000,000 contacts to your account.

User Review

• Overall intuitive and easy to pick up. Not a huge learning curve, even for someone with no CRM experience.
• It experiences outages on occasion, although that is simply tech sometimes.

3. Marketo

Marketo is another powerful marketing automation platform by Adobe. If you have more comprehensive marketing needs, it may turn out to be your perfect match.

You will be equipped with various advanced features, including lead management, CRM integration, and personalized content. Thanks to these features, you can create targeted campaigns and get more leads.

This tool will assist you in creating personalized content delivered at the right time. You will be ready to create not only emails but landing pages and other content using in-depth profiles and behavioral data.

Pricing

It has a subscription-based model, so everything depends on the packaging you choose.

Key Features

• Marketing automation

With behavioral data and built-in intelligence, you can identify the best content to improve the customer experience.

• Account-based marketing

It will direct you to the right accounts, connect with the best people, and involve sales when it is necessary.

• Lead management

You will get top-of-tunnel traffic through inbound and outbound programs and create custom scoring models.

• Email marketing

Create a 360-degree customer profile and real-time behaviors across web, social, email, and mobile.

Pros & Cons

Pros:

1. You will get advanced automation and lead management for the best engagement of users.
2. It has a bunch of personalization options to get a unique user experience.
3. It provides a wonderful Salesforce integration to help you work effortlessly.

Cons:

1. It may take more time to train and learn how the platform works.
2. There are limited analytics and reporting functionality.

Trial Period

A trial period is not available.

User Review

• Great for triggering any action you want and so useful if you are sending out large volumes of emails every month. Integration options are great too.
  
• The reporting of analytics of Marketo is very bad and smart list designs are not flexible. It is very difficult to design them.

3 Best Graphic Design Tools to Custom Creative Projects

1. Canva

Canva is a web-based example of digital marketing tools for creating eye-catching designs. The package has different design elements, including photos, illustrations, fonts, templates, and others.

A drag-and-drop interface is perfect for beginners who need to craft amazing visuals for their digital or print projects. There are also some collaboration and team management tools included.

You will also get a huge image library, workshops for the best results, and the newest AI-powered Magic Studio. So, it will help different people, from graphic designers to large enterprises.

Pricing

1. Canva PRO will cost you $119,99.
2. Canva for teams will cost you $300.

Key Features

• Unlimited access to high-quality templates and assets

You will have access to a wide range of templates, graphics, icons, photos, and illustrations.

• Magic Resize

It will take you nothing to resize your design to fit different social media, including Facebook, Twitter, Instagram, and others.

• Brand Kit

You are free to create a universal location for your brand’s fonts, logos, colors, and other useful branding elements.

• Team collaboration

Several team members can collaborate on the same design project at once, including those who work remotely.

Pros & Cons

Pros:

1. It is famous for its straightforward and simple interface that will be suitable for beginners.
2. You can choose from a wide variety of free templates for different purposes.
3. It is also a budget-friendly variant.

Cons:

1. It requires an Internet connection.
2. In addition to this, export settings are limited.

Trial Period

There is a free plan that allows you to use all the basic features of Canva.

User Review

• Super easy to use and learn, and the PRO version adds a lot of extra features. Background remover is easily the best feature and is worth the price if you do your own product photos.
  
• Sometimes it will crash or slow down without warning while I am working on a more graphically intense project, such as an animated image.

2. Visme

Visme is an online design tool that can help you create memorable and attention-grabbing visuals for your projects. It will help you create reports, presentations, infographics, and other types of graphic elements.

Without a doubt, it provides a drag-and-drop feature that will be enjoyable for all beginners. There are also multiple templates and themes with millions of free icons and images.

To cut a long story short, companies will get a chance to use ready-made templates and make their branded content out of them. It also combines options of both collaboration and presentation apps.

Pricing

1. Starter plan will cost you $12.25 per month (billed yearly).
2. Pro plan will cost you $24.75 per month (billed yearly).
3. There is also Visme for Teams. To know the prices, you need to contact the Sales team.

Key Features

• AI Designer

You are free to generate amazing customizable designs using your text prompts.

• Library of 1 million high-quality stock photos

It is possible to browse and search using different keywords to choose the most engaging high-resolution visuals.

• Different integrations

You can integrate with various apps like HubSport, YouTube, Google Drive, SurveyMonkey, and others.

Pros & Cons

Pros:

1. It is easy to use, even for those who have no training and special skills.
2. You can choose from different templates and infographics.
3. The package provides high-quality stock images.

Cons:

1. You may experience some glitches.
2. Limited functionality in a free version.

Trial Period

You can create a free account and get access to unlimited projects, templates, design assets, and regular support.

User Review

• I am very happy with Visme and have received many compliments on the projects that I have created in the program. I am inspired by all of the templates and look forward to many more projects.
  
• If I am doing custom measurements, I have to figure out pixels rather than inches which is confusing.

3. Adobe Photoshop

Adobe Photoshop is a graphics editor developed and published by Adobe for Windows and macOS. It gives access to a huge number of effects and graphic styles.

You are free to download the image in various formats. These days, it includes the latest advancements in AI to provide editors with automation and improve their workflow. So, you will be ready to use many generative tricks.

In other words, it is a marvellous tool for professionals who are interested in an advanced graphic design process.

Pricing

Photoshop will cost you $22.99 per month.

Key Features

• Layers, Adjustment Layers, and History Panel

These are perfect for non-destructive editing and tracking changes.

• Regular Healing Brush and Clone Stamp Tool

They help people remove blemishes and duplicate various parts of the image.

• Crop Tool, Color Balance, Levels, and Curves

You can make advanced adjustments to the image’s appearance.

• Selection Tool

It will take you nothing to retouch photos and work with layers.

Pros & Cons

Pros:

1. It is one of the most professional editing software tools for basic and advanced graphic designing.
2. Moreover, it is available on all platforms.
3. You can take advantage of useful plugins, filters, textures, overlays, and actions.

Cons:

1. Not tech-savvy people can get confused since it is important to master Photoshop before using it properly.
2. High-quality graphics may be difficult to render.

Trial Period

A 7-day free trial is available.

User Review

• It is intuitive and robust. The user community is brilliant and they have built great plugins, brushes, templates, and other tools to help you achieve your goals.
  
• Sometimes I dislike that there are just so many tools that it is hard to learn them all. A class would probably do wonders for someone looking to be versatile in the program.

3 Lead Generation Tools to Monetize Your Online Presence

1. Unbounce

Unbounce is one of the most popular custom landing page builders. It is a drag-and-drop tool for different businesses, including eCommerce companies, agencies, or SaaS.

This system includes A/B testing functionality. As a result, you will get a chance to create an online project that really makes your audience interested. Combined with AI, it will help you create custom landing pages and turn visitors into leads and sales.

It also connects with multiple marketing platforms, including Salesforce, Marketo, and Hubspot. In other words, you can seamlessly integrate with your stack.

Pricing

1. Launch plan will cost you $99 per month.
2. Optimize plan will cost you $145 per month.
3. Accelerate plan will cost you $240 per month.
4. Concierge plan will cost you $649 per month.

Key Features

• Popups and sticky bars

Just drag and drop elements together and choose exactly who sees your popups.

• Apps and integration

You are free to connect different tools you love and power up your campaigns.

• AI copywriting and optimization

Using Smart Copy, it will take you nothing to write high-quality and engaging custom copy for your website or blog.

• A/B testing

It is possible to achieve peak performance by analyzing landing pages with A/B tests.

Pros & Cons

Pros:

1. It is integrated with a large number of analytics and marketing tools to keep track of your results.
2. The A/B testing will make it possible to understand what elements generate more attention.
3. Fully-responsive designs that will function across various devices to maximize conversions and improve user experience.

Cons:

1. You cannot split-test existing landing pages created on other platforms.
2. Beginners without any page builder experience may find it challenging to work with some features.

Trial Period

You can start a free trial for 14 days.

User Review

• With Unbounce, it was easy to create landing pages that perform best on mobiles. It has a great template gallery that you can customize as you wish.
• Some customizations were difficult to do and going back and forth between the desktop version and the mobile version can be a pain.

2. OptinMonster

OptionMonster is a lead generation platform for everyone who wants to increase the number of leads. It has everything you need to turn your visitors into subscribers and loyal clients.

With its drag-and-drop builder, you can create perfect offer option forms for your brand. In addition, they can be adjusted to any device, including desktop devices and smartphones.

All you need to do is choose a pre-made template or start from scratch with a unique idea. Then, you will be ready to personalize your offers and show them to the right people at the right time.

Pricing

1. Basic plan will cost you $9 per month.
2. Plus plan will cost you $19 per month.
3. Pro plan will cost you $29 per month.
4. Growth plan will cost you $49 per month.

Key Features

• Multiple form type

You will get floating bars, full-screen overlays, pop-ups, and other form types.

• Analytics and insights

It is easy to compare split tests and understand which pages convert more.

• Advanced traffic redirection

You are free to send traffic to the essential pages by adding a button, customizing the action, and tracking your performance.

• Amazing lead capture forms

There are 97+ pre-designed templates to personalize as per your taste.

Pros & Cons

Pros:

1. It integrates with other instruments like CRM very easily.
2. There are different materials for those who are only starting to work with OptinMonster.
3. It provides a cool integration of email marketing services.

Cons:

1. You may face some problems with timely support.
2. The free version is not available.

Trial Period

A trial period is not available.

User Review

• The company I used it for, really reaped its benefits. The experience was great, not just with the application itself but their service is wonderful.
  
• There are some weird CSS features that they include like a randomly named CSS class for each individual form that can make duplication difficult.

3. Hunter.io

Hunter.io is another high-quality choice among digital marketing tools dedicated to emails and generating quality leads. It provides a search bar that you can use to find the email of the necessary domain or person.

You can also install a Google Chrome extension for better performance. The instrument also supports email verification that will allow you to forget about invalid email addresses.

It is also possible to work with your prospecting lists and increase your chances of getting more replies. Just write emails, schedule follow-ups, and get detailed reports.

Pricing

1. Starter plan will cost you $49 or $34 if paid annually.
2. Growth plan will cost you $149 or $104 if paid annually.
3. Business plan will cost you $499 or $349 if paid annually.
4. Enterprise plan is available per request.

Key Features

• Domain search

It is possible to find the email address of the necessary company.

• Email finder

It is straightforward to find the email addresses of different professionals.

• Campaigns and integrations

You will have a chance to send cold emails and connect to your favorite apps.

Pros & Cons

Pros:

1. It has a decent price for small businesses.
2. A great tool that allows you to find email addresses using contact info and domain research.
3. You can install a helpful Chrome extension.

Cons:

1. There is no social media research tool.
2. There are limited campaign features, so you will not get A/B testing.

Trial Period

You can get access to a free plan.

User Review

• I really love the ease of use. I am not very technologically advanced, and Hunter is an absolute top for what I need.
  
• The bad thing about Hunter is that their cold email outreach service only works with Gmail or GSuite and not with any other service and it's a bummer for me as I use Zoho mail.

3 Data Analytics Tools To Learn Everything About Your Site

1. Hotjar

Hotjar is a product experience insights platform that helps you understand how people use your website or app. It does this by collecting data on their behavior (what they click on, where they scroll) and allowing them to give feedback directly.

The package includes a wide range of tools that allow you to collect insights about the custom experience. In other words, you will get something more than traditional analysis software.

In general, you will be provided with user feedback, visual behavior insights, and one-to-one interviews in one place. You will understand what users do and why to optimize their user experience.

Pricing

Observe plan

• Plus will cost you $32 per month.
• Business will cost you $80 per month.
• Scale will cost you $171 per month.

Ask plan

• Plus will cost you $48 per month
• Business will cost you $64 per month
• Scale will cost you $128 per month

Engage Plan

• Plus will cost you $83 per month.
• Business will cost you $333 per month.

Key Features

• Integrations

You are free to connect with thousands of popular apps to automate your workflow.

• Funnels

It is possible to understand how the numbers of your users and their behavior are connected to fixing conversion pitfalls.

• AI for surveys

It will take you nothing to create surveys in seconds and generate reports.

• Dashboards

A visually attractive and well-organized dashboard provides metrics, visual insights, and user feedback.

Pros & Cons

Pros:

1. You will get an incredible heat mapping tool. It will assist you in seeing what a visitor clicks and taps because it tracks mobile and web versions of your online project.
2. It will analyze the visitors’ behavior by recording their clicks, movements of the mouse, and other actions.
3. The team offers 24/7 support that will solve any problems quickly.

Cons:

1. There may be some issues with recordings, for example, you cannot do multiple recordings on different site areas simultaneously.
2. It lacks a predictive analysis to provide predictions based on the available data.

Trial Period

You can get a free plan.

User Review

• Hotjar is reliable and is the best at what it does. There are other options to help record app sessions, but Hotjar continues to do what it does.
  
• Session recordings could have more filtering options and auto-detection of rage clicks and UX issues.

2. Google Analytics

Google Analytics is one of the most well-known digital marketing tools for analytics. It provides key statistics about the number of site visitors, how they found your website, and their information.

This platform measures session duration, bounce rate, pages per session, and other valuable aspects. You can also find out more about your visitors, including their age, gender, language, and location.

You can always set it up to perform a more detailed analysis. In this case, it will bring even more value to your company by working target and conversion rates.

Pricing

You can get a standard version for free. However, Google Analytics 360 with more advanced features will cost you $12,500 per month.

Key Features

• Build-in automation

You will get analytics data that helps predict user behavior and work with more powerful modeling capabilities.

• Reporting

You will know how people interact with your apps and sites with deeper reports.

• Advertising workspace

With the ROI of your media, it will be easier to make decisions about your budget.

• Explorations

You are free to access, organize, and visualize your data to meet your business needs.

Pros & Cons

Pros:

1. You can understand whether your campaigns are effective or not.
2. It allows you to see the pages where users spent the most.
3. You will get more insights with the help of machine learning to predict revenue for specific segments.

Cons:

1. It has no customer support. If you have any issues, you will need to contact community members.
2. There is limited data reporting that will not provide you with info about visitors based on their browsing patterns.

Trial Period

As we've have already mentioned, its standard version is free.

User Review

• I believe it is a great asset for any business. Once set up, it is extremely easy to use and gives valuable insights to improve and thrive your business.
  
• Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.

3. Kissmetrics

Kissmetics is a customer behavior analytics tool that will provide you with different insights about your visitors. You will get data about the user experience and see your clients as real people.

In other words, it shows a full customer journey. For example, it will be possible to segment your visitors based on how they use your product.

So, you will get a chance to enhance, monitor, and determine the most crucial elements for your business. Then, you can transform it into actionable insights and come up with amazing marketing strategies.

Pricing

1. Silver plan will cost you $199 per month.
2. Gold pan will cost you $499 per month.
3. You can also create a custom plan.

Key Features

• Instant key metrics

With useful insights, you will be ready to maximize conversions.

• Track across sites and products

It is easy to track and analyze users, including top customers.

• Detail customer activity

You can analyze feature usage, active users, page views, and other aspects to boost growth.

• Advanced BI reporting

People are free to explore raw data with SQL queries and get exports for data integration.

Pros & Cons

Pros:

1. It provides a customizable metrics dashboard that makes it possible to focus on the most valuable KPIs.
2. A team collaboration is available, so everyone can access the necessary analytics.
3. It will take you nothing to track different data like buying the product and where it comes from.

Cons:

1. A learning curve may take some time to get comfortable with all features.
2. Integration with other tools is not the best.

Trial Period

A free trial is available.

User Review

• The overall experience with Kissmetrics was outstanding. Customer support is like no other.
  
• The initial setup can be a little confusing and the UI can be confusing at points.

3 Must-Have Productivity Tools for Savvy Digital Marketers

1. Grammarly

Grammarly is an AI-powered writing assistant catches typos, grammar slips, and awkward phrasing instantly. So you can edit endless drafts while stuck juggling deadlines.

Imagine creating clear, compelling content for emails, social media, and website copy – all while Grammarly streamlines the process. Save precious time editing, focus on crafting strategic messages, and watch your content quality soar.

Pricing

Paid plans unlock features such as:

• Premium: $12 per month (billed annually) - Includes everything in the free version, plus advanced suggestions, plagiarism checker, and genre-specific writing styles.
• Business: $12.50 per month per user (billed annually) - Adds team management features and priority support.

Key Features

• Grammar and Punctuation Checks:

Catches typos, grammatical errors, and awkward phrasing.

• Enhanced Vocabulary Suggestions:

Improves sentence clarity and suggests stronger words.

• Genre-Specific Writing Styles

Adapts to fit the tone of your content, whether it's a formal blog post or a casual social media caption.

• Plagiarism Detection:

Ensures your content is original and avoids copyright issues.

Pros & Cons

Pros:

• Catches errors quickly, freeing up your time to focus on strategy and creativity.
• Works seamlessly with popular marketing tools like Google Docs and WordPress.

Cons:

• Suggestions might not always align with a creative or playful writing style.
• Leaning too heavily on Grammarly can hinder your own writing development.

Trial Period

Grammarly offers a free version with basic grammar and spell check.

User Review

• I love the sentence structure help, and the AI writing tools are impressive. I like that there's an easy way to turn off Grammarly for some writing sessions (poems, etc).
• Grammarly slowed my gmail use terribly (using Chrome) that I had to uninstall it.

2. TimeCamp

TimeCamp offers both automatic time tracking, which monitors your computer activity, and manual options for entering time spent on specific tasks. This flexibility ensures accurate data for all types of work.

The project tree structure allows digital marketers to categorize their work into projects and subtasks. This provides a clear picture of how time is being allocated across different campaigns, social media platforms, or content creation efforts.

Pricing

• Starter($2.99/mo)
• Premium ($4.99/mo)
• Ultimate ($7.99/mo)
• Enterprise($11.99/mo)

Key Features

• Time Tracking:

Automatic and manual time tracking with project and subtask breakdown.

• Reporting & Productivity Analysis:

Generate reports to identify time spent on different tasks and improve efficiency.

• Invoicing & Budgeting:

Integrate with invoicing software and create accurate estimates based on tracked time.

• Team Collaboration:

Share reports and collaborate effectively with team members.

Pros & Cons

Pros:

• Integrates with various marketing tools
• Flexible time tracking options

Cons:

• Some users find automatic time tracking inaccurate
• Limited Asana integration compared to some competitors

Trial Period

Offers Free plan with unlimited users & basic features.

User Review

• Its by far the most unintrusive software I have seen for tracking daily time. It just happily hums and goes on ding about its work in the background and lets me on with my work.
• I am concerned about the data that Timecamp collects regarding my browsing and search habits.

3. Gyde: AI Documentation

Gyde is a free Chrome extension that follows your screen activity and turns it into step-by-step video and screenshot guides. You can quickly edit them or get suggestions for guide titles with its smart AI features.

Instead of constantly explaining tools to colleagues, digital marketers can build their own personal knowledge base of guides. Need to show a new intern how to do keyword research in Ahrefs? Create a "Steps to Use Ahrefs Keyword Generator for Blog Writing" guide in seconds.

Pricing

• Forever Free - $0/month
• For Individual - $9/Month
• For a Team - $25/Month

Key Features

• Blurr Sensitive Info:

When capturing screenshots or recording processes, you have the option to blur sensitive information, ensuring confidentiality. These protected guides can then be easily shared.

• Video Guides:

Record screen activities with each step documented as every click you make. After editing, end-users can navigate through each step seamlessly with the help of easy-to-follow timestamps.

• Collection Links:

Curate related application processes under a single parent link, making it effortless to access all relevant guides. This feature simplifies the search for guide links across your various projects.

Pros & Cons

Pros:

• Enables easy sharing via links, enhancing accessibility and convenience.
• Offers the option to download as a PDF for offline learning, ensuring accessibility even without an internet connection.
• Gyde analytics tracks and shows user views and satisfaction(smiley ratings) for your screenshot guides.

Cons:

• It is optimized to deliver its functionality across various platforms, excluding desktop software.

Trial Period

There’s a forever free plan.

User Review

• This tool has made my work so much easier, from creating guides to sharing them it just takes a few minutes of my time- Absolutely a time saver!! Training my team on tools is not much of a challenge now.
• It’s only available for browser or cloud-based applications.

Wrapping Up

We hope that you found some new and exciting digital marketing tools on this list. With this toolbox, your campaigns will turn out to be more eye-catching and successful. You will be ready to manage various aspects of your business without any effort.

Still, don't forget to consider all the necessary steps before buying a tool: read customer reviews, find tutorials on YouTube, and remember that you can always use a trial subscription.

FAQ

What are digital marketing tools?

Digital marketing tools are a great range of options that help you attract more customers, retain them, sell your products, and manage your business online.

They increase the productivity of marketers, helping them to collaborate and organize everything that happens. With these tools, marketers can do their day-to-day tasks more effectively.

How can SEO instruments help my marketing strategy?

SEO tools can provide powerful insights into your traffic, rankings, and campaign success. SEO tools are your go-to solution for detecting and fixing common issues such as broken links, slow loading times, duplicate content, and mobile-friendliness challenges.

These tools allow you to thoroughly audit your website, keep it up and running, and get effective optimization recommendations.

What is the role of social media management in digital marketing?

Social media management is a non-stop process of content creation and planning focused on growing and building an engaged audience on social media platforms.

This is a key channel for forming more personal connections with your target audience at a large scale. Mutual trust established on social media can build brand credibility, affection, and loyalty. ​

What are the advantages of analytics tools?

Analytics tools can collect and summarize data and stats about your website usability to help you make the right decisions and optimize your business presence for maximum performance.

Once you have all the data you need in one place, complex data analytics tools can effectively validate it to ensure that it is complete, accurate, up-to-date, properly formatted, and free of duplicate or irrelevant information. These tools save a lot of time for your data analysts.

What are graphic elements included in subscription services?

Typically, you can download illustrations, fonts, product mockups, PSD templates, icons, backgrounds, logos, and other graphics. These graphic elements can enhance and personalize your content to get more exposure.