Yes, the complete process of application adoption includes various challenges, but the most challenging time is when a user shifts from using an excel sheet to using your software. While these applications have been lapped up by the tech-savvy, many people may be hesitant to start using them because of a lack of knowledge.

There's no surprise that most of the technically laced applications are used by laymen such as floor workers, field salespeople, call centre executives, and insurance agents. An intuitive user interface for tech-savvy office workers can be a nightmare for call centre executives working on complex tasks.

An application designed to suit salespeople's needs can lose its charm if sales agents cannot use it in different parts of the world. Hence, an efficient multilingual user interface helps us achieve high adoption among non-tech savvy and native users.

Furthermore, around 75% of customers prefer to buy from companies that provide product information in their native language. So how can you fill this linguistic gap to offer unmatched customer experience and better performance?

Why should companies invest in multilingual support channels?

Of course, when we consider software personalization, we may conjure up images of customized product recommendations, targeted advertising, and other similar scenarios. However, language is an often overlooked but crucial consideration to make when considering personalization.

So, why is Multilingual Support essential?  Simple.

To optimize and simplify communication!

But does multilingualism offer more than that? Well, yes. Let's focus on some of the top reasons why multilingual support is the best solution to take your application or software to the next level.

1. Build brand trust and meaningful customer relations

The language-based connection between customers and the brand is long-lasting and effective, thereby improving the customer satisfaction score of brands that use a multilingual platform. A CSA Research report found that over 58% of businesses offering multilingual support have more loyal customers. Thinking from the customer's perspective, it's not that hard to understand why.

There is a risk of miscommunication when a brand communicates with its customers in only one language because they might not understand what the brand is attempting to convey. By providing multilingual customer service, you can solve this problem and provide explicit support to your customers, allowing them to have more trust in your products, services, and brand.

2. Step ahead of your competition

Customers place a high value on their business and expect the same from the company they are about to entrust. This is because purchasing is both a logical and an emotional decision. This is true for businesses operating in industries that are highly competitive or over-saturated. Customers are more likely to choose you over your competitors if you provide tailored support in their preferred language.

3. Expand your market opportunities

You're severely limiting your ability to acquire new customers if you only provide support or information on your products in one language, say English. You can, however, expand your business significantly by conducting some basic research on language trends among your target audience and paying attention to the results, thereby delivering a more personalized solution that caters to all their specific needs.

4. Smoother networking across business units

Rerouting calls to a country where the customer's first language is the advisor's or where a contact centre has a specialist advisor for that language is part of global contact centre networking. This is a beneficial approach for dealing with multilingual customers and pushing out any spikes in call volume that your contact centre may experience.

This is a valuable resource to have on hand if your company's growth accelerates. For example, if your startup is based in the United States but wants to expand into China, it may be beneficial to hire advisors fluent in the languages spoken in China.

5. Make up for product or service drawbacks

Many customers are turned off by product issues and long wait times for customer service. However, according to Intercom's survey, more than half of clients may be more tolerant of these issues if they receive excellent customer service, including support in their native language.

In fact, 58 per cent of respondents said they would be willing to wait longer for customer service in their native language. Around 29% of businesses have lost clients due to a lack of multilingual support. Thus, providing customer service in the local languages of your clients can help you keep them.

6. Get rid of long queues of customer ticket

Having product guides translated by experts to local languages is one way to reduce customer tickets from international clients. At the same time, let international customers know that they can get more information in their native language, whether it's through a translated FAQ page, voice support, or social media teams that can respond to questions in multiple languages.

Localization of your information, such as product details, user guides, and information systems, ensures that global clients receive clear and accurate instructions. helps businesses offer a personalized user experience by filtering FAQs by role, location, and page browsed.

Upgrading to a multilingual channel might be the best decision for your business

If you are involved in marketing your business, I'm sure you come across websites with multiple languages. You know how frustrating it is every time you go to a site, and it's in a different language. It can be tough to understand their offering or how to use that specific website because of the limitations of the language.

The best part of marketing that most companies forget is that your marketing should be used to promote and help people. Multilingual language support makes it easier for people worldwide to use your website, whether they are looking for your products or services or just general information!

According to a study by Common Sense Advisory of customers, 60% of customers rarely make purchases from English-only websites. 67% prefer native language navigation and content. And 75% of people shop in their native language.

Technical assistance can be highly valuable for businesses that rely on the Internet. Sometimes the help desk managers cannot answer all questions, no matter how thorough they are. Multilingual assistance is beneficial when it comes to complex issues or technical jargon.

All in all, multilingual support strengthens your position as a truly global brand. So when you're aiming to be the next big technological revolution in your industry, why limit yourself to just one language? The market opportunities are limitless, and so should be your software.

With, you can easily tune and optimize your application with multiple languages to offer a truly personalized and unparalleled customer experience. So wait no more, and start reaping multilingual support benefits.