Simply put, sales enablement is the support – companies provide to their salespeople with ongoing training and tools. Such support is bound to help sales reps in their sales activities, such as finding & nurturing leads and closing deals.

In this blog, we'll focus specifically on “the tools” aspect.

Now, you’re probably thinking, “Great, another listicle. Haven’t I seen enough of these?” True, the internet is bursting with blogs that list the “top sales enablement tools.” But ours is a little different—and dare we say, better. Here’s why:

• It’s Fresh: Gen AI is transforming sales tools, but most blogs haven’t caught up. Ours has.
• It’s Thorough: Features, pros, cons—no fluff, just practical insights.
• It’s Tailored: Recommendations for every need, plus honest takes on what works and what doesn’t.

What to Expect in This Blog:

*What Are Sales Enablement Tools?

*Key Features to Look for in Sales Enablement Tools

*What about AI in sales enablement tools?

*Types of Sales Enablement Tools and Their Purpose

*15 Best Sales Enablement Tools In The Market

• Customer Relationship Management (CRM) Tools

1. HubSpot

2. Salesforce

3. Membrain

4. Cirrus Insight

• Lead Management and Qualification Tools

5. Salespanel

• Content Management and Delivery Tools

6. Highspot

7. Seismic

8. Showpad

• Sales Training and Readiness Tools

9. Mindtickle

10. Bigtincan

11. Allego

• Analytics and Insights Tools

12. Gong.io

13. Salesloft

• Document Automation and Workflow Tools

14. PandaDoc

• Digital Adoption and Onboarding Tools

15. Gyde

*How To Make the Right Choice

Sounds good? Let’s cover some basics to set the stage.

What Are Sales Enablement Tools?

Sales enablement tools are software applications that provide sales teams with guidance, resources, and support exactly when and where they’re needed. When used well, these tools don’t just make their work easier; they drive revenue growth.

But picking the right tools isn’t always easy. Leaders must balance the needs of their internal teams with the expectations of their clients.

Here’s what that means:

• For your sales reps: Using too many tools every day can cause tool fatigue, which slows them down. That’s why it’s important to stick to tools that are truly useful and necessary.
• For your clients or buyers: Over-automating outreach can make your messages feel repetitive or spammy. It’s important to know when to step in and add a human touch.

Remember to strike a balance between automation and personalization. A good sales enablement tool doesn’t just automate—it adds a personal touch to interactions, making outreach feel genuine.

Let’s look at an example of a sales enablement tool in action:

→ A potential customer visits your website and fills out a contact form.

→ Your tool automatically captures their details and assigns a score based on their behavior or responses.

→ If the lead scores high, the tool sends a personalized email introducing your company and offering to schedule a meeting.

→ During the meeting, the sales rep uses the same tool to access relevant materials and customize their pitch.

→ Afterward, the tool sends a follow-up email with a personalized proposal—all without the rep needing to lift a finger.

This is how the right sales enablement tool doesn’t just save time—it creates meaningful and scalable sales processes that help your team close more deals with less effort.

Key Features to Look for in Sales Enablement Tools

When evaluating sales enablement tools, consider these essential features:

1. For Sales Content Management and Distribution:

• Centralized Storage: The tool should house all sales content (presentations, case studies, videos) in one place for easy access.
• Version Control: Gives your reps the most up-to-date content and prevents outdated materials from being used.
• Targeted Sharing: Enables sharing of content tailored to customer roles, territories, or segments with sales reps.

2. For Sales Training and Coaching:

• On-Demand Training: Supports online courses on product knowledge, sales techniques, and industry trends.
• Game Elements: The tool can also use gamification features like quizzes, leaderboards, and badges for interactive and engaging learning.

3. For Customer Relationship Management (CRM) Integration:

• Data Synchronization: Reduces manual errors by syncing key fields between the tool and CRM.
• In-App Guidance: Modern CRMs are packed with features that can overwhelm sales reps. In-app guidance offers real-time, step-by-step instructions directly within the CRM, making it easier to navigate and maximize its potential.

4. For Sales Analytics and Reporting:

• Performance Insights: Tracks rep performance, identifies training gaps, and highlights top/struggling performers.
• KPI Tracking: Easily monitor metrics like win rates, deal size, and sales cycle length.

5. For Collaboration and Communication:

• Shared Calendars: Simplifies meeting, demo, and follow-up scheduling for sales teams.
• Mobile Accessibility: Must have a responsive design, making it accessible and usable on smartphones and tablets for on-the-go sales activities.

Benefits of Sales Enablement Tools

From the previous example and our introduction, you might already have a sense of what sales enablement tools bring to the table. Let's break it down:

• Salespeople Get the Right Help at the Right Time:

Sales enablement tools provide sales reps with product details, client insights, or sales scripts in critical moments – exactly when they need it. This helps them respond to clients in a much quicker & easier manner.  

• Personalized Customer Interactions

As mentioned above, striking the right balance between automation and personalization transforms your sales approach. When your sales efforts genuinely address individual needs, preferences, and pain points, customers notice—and appreciate—the personal touch. Instead of feeling generic or spammy, your outreach resonates, creating grounds for trust and loyalty.

• Higher Sales Productivity & Efficiency

When sales reps respond better to their clients, this shows in their overall performance. They will be closing deals and reducing the average sales cycle. As a result, they’re more likely to feel motivated and signify increased productivity.

• Increased Win Rates and Larger Deal Sizes

With a more productive sales workforce and the right kind of sales enablement tool, organizations can aim to scale their sales operations. They can prepare to negotiate larger deals, increasing the overall deal size and maximize return on investment (ROI).

• Better Collaboration Between Sales and Marketing:

Often, misalignment between sales and marketing can disrupt deal-making. Sales enablement tools help bridge this gap, making sure both teams stay in sync, communicate better, and collaborate—leading to a smoother sales process.

What about AI in sales enablement tools?

AI use in sales has grown by 76% from 2018 to 2022. It’s clear why—successful sales teams are almost three times more likely to use AI than less successful ones.

Here’s why you should consider it:

• Speeding Up Deals: AI can accelerate deal closures with predictive insights and automated processes, helping your sales reps focus on what matters most.
• Quick Content Creation: Sales reps can use tools like ChatGPT to create polished sales documents and emails in minutes.
• Consistency Across Teams: Standardizing AI usage makes sure your entire team benefits from its capabilities and you see consistent results.

AI isn’t just a trend; it’s a powerful addition to your sales strategy!

Types of Sales Enablement Tools and Their Purpose

If you're set to create a sales enablement framework, then you're going to need the right kind of tools to support it. To simplify the selection process, we’ve categorized these tools based on their purpose and listed some popular examples for each.

(Note: The examples mentioned here are elaborated on later in the blog.)

1. Customer Relationship Management (CRM) Tools

These tools form the backbone of sales enablement by centralizing customer data, managing interactions, and visualizing pipelines.

Examples:

• HubSpot
• Salesforce
• Membrain
• Cirrus Insight

2. Lead Management and Qualification Tools

After centralizing data in a CRM, these tools help sales teams prioritize leads based on tracking, scoring, and qualification, making sure they focus on high-potential opportunities.

Examples:

• Salespanel

3. Content Management and Delivery Tools

Once leads are identified, then sales teams need content management and delivery tools to help them with the right materials to engage prospects at every stage of the sales funnel.

Examples:

• Highspot
• Seismic
• Showpad

4. Sales Training and Readiness Tools

Your sales enablement initiatives would also need such sales training and readiness tools to help sales reps with the necessary skills and knowledge (with a clear focus on training, onboarding, and coaching).

Examples:

• Mindtickle
• Bigtincan
• Allego

5. Analytics and Insights Tools

These tools analyze sales conversations, processes, and performance to identify improvement areas and optimize strategies.

Examples:

• Gong.io
• Salesloft

6. Document Automation and Workflow Tools

These tools simplify document creation, sharing, and management, enabling faster contract closures and better sales workflows.

Examples:

• PandaDoc

7. Digital Adoption and Onboarding Tools

To maximize the use of all the tools above, digital adoption platforms provide in-app guidance and contextual training to make sure your sales reps can use and master any given software.

Examples:

• Gyde

Now, let's get into the details of each tool –

15 Best Sales Enablement Tools In The Market

1. HubSpot

Brief Overview

• Primary purpose: Help SMEs with all-in-one sales, marketing, and CRM platform
• Top Clients: eBay, DoorDash, Reddit
• Pricing: Starts at $800/mo
• Ratings(g2): 4.5 out of 5 stars
• Headquarters in: Cambridge, MA

HubSpot is a widely-used CRM platform, recognized for its user-friendly, modular structure. Under the HubSpot umbrella, you'll find a suite of tools designed for marketing, sales, customer service, and operations. It's the ideal choice for Sales Managers, Marketing Teams, and CRM Administrators.

How does AI fit into the mix? ChatSpot (Hubspot’s  AI-powered tool) helps generate reports on traffic and sales performance, add new contacts and create customer service tickets—all in one platform — with a simple prompt.

Key features

• Marketing Hub: A powerful marketing automation tool that attracts the right audience, converts visitors into customers, and scales inbound campaigns.
• Sales Hub: A sales CRM with engagement tools, CPQ functionality, and sales analytics for accelerated sales process.
• Service Hub: Customer service software that enhances customer satisfaction, retention, and ROI, integrated with the HubSpot CRM.
• Content Hub: A user-friendly content management system for easily creating and managing personalized, optimized website pages.

Pros

• Provides comprehensive data on marketing performance, sales activities, and customer satisfaction.
• Ideal for teams looking to accelerate growth while keeping the sales process simple.

Cons

• Hubspot can be expensive for even any of the most basic features.

The Verdict

HubSpot provides clear, transparent pricing and is mainly used by small and medium-sized businesses. It’s easy to use for most cases, and while you may not need all the hubs, using some of them together can make your enablement experience better than before. Regardless of their size, the Hubspot team’s service is excellent with quick follow-ups.

2. Salesforce

Brief Overview

• Primary purpose: Comprehensive CRM with built-in sales enablement features.
• Top Clients: Razorpay, Mahindra, Godrej
• Pricing: Starts at $165/mo
• Ratings(g2): 4.4 out of 5 stars
• Headquarters in: San Francisco, CA

Salesforce is a cloud-based software platform that offers extensive customization to meet your unique business needs. It’s a significant investment designed to help you manage customer relationships in a way that aligns with your specific processes. Virtually every aspect of the platform can be tailored to ensure it works exactly how you need it to.

How does AI fit into the mix? Salesforce AI is trusted, extensible AI grounded in the fabric of Salesforce Platform. Use it in your customer data to create customisable, predictive, and generative AI experiences to fit all your business needs safely.

Key features

• Revenue Lifecycle Management & CPQ: Simplify the entire revenue process from pricing and quotes to contracts and billing, enabling seamless sales across all channels.
• Sales Performance Management: Optimize sales performance by managing quotas, plans, territories, and incentives in one place.
• Partner Relationship Management: Boost channel sales by efficiently managing resellers, distributors, and other partners.

Pros

• Eliminates the need for on-premises hardware and software, reducing upfront costs and maintenance.
• Easily adapts to your business growth without significant infrastructure changes.
• Being an industry expert, Salesforce can also be learning hub for help your sales reps to get updated with current & trending topics.

Cons

• It can be expensive for smaller businesses or those with complex requirements.
• It can have a steep learning curve for users unfamiliar with CRM systems.

The Verdict

Salesforce is a customizable CRM, but it can be a pricey option. You might need some extra support to make the most of its features. However, if your organization has a large sales team and needs a scalable solution like Salesforce, adding in-app guidance through DAPs can really make sure that investment is worth it.

3. Membrain

Brief Overview

• Primary purpose: Sales effectiveness platform with a focus on process management.
• Top Clients: Scania Mining, Analitek
• Pricing: Starts at $49/user/mo
• Ratings(g2): 4.6 out of 5 stars
• Headquarters in: Stockholm, Sweden

Membrain is a cutting-edge sales enablement platform that seamlessly combines CRM (Customer Relationship Management) and sales performance management features. Unlike traditional CRMs, which were built with the assumption that salespeople already "know what to do and log what they've done," Membrain redefines the approach.

How does AI fit into the mix?  

"At Membrain, we’re committed to applying technology to elevate the sales profession. This means that we pay attention to emerging technologies, while retaining our focus on what will actually help you improve HOW you sell. We are working with AI to discover how it can help us, and our customers and partners, while retaining a healthy caution and a keen focus on understanding intent."

– George Brontén, Founder & CEO of Membrain.

Key features

• Time Management & Activity Analysis: Get a clear view of how time is spent, without setup hassles. This feature helps you understand where team members focus their efforts and optimize their productivity.
• Drive Sustainable Behavior Change: Achieve long-term sales success by focusing on sustainable behavior changes. Nurture and develop your team to become the best version of themselves.
• Structured and Integrated Coaching Plans: Create clear, actionable coaching plans integrated with regular, customizable activities. Track challenges and monitor coaching patterns.

Pros

• Regularly assess both soft and hard skills, identify competency gaps, and track improvement over time
• Access individual and team overviews of activities and outcomes in real-time

Cons

• Some users may find the Membrain interface to be outdated or not as intuitive as newer CRM systems.
• They are yet to leverage AI.

The Verdict

Membrain appears to be a robust sales enablement platform that prioritizes professional development and coaching for team growth while minimizing burnout and turnover. However, it's important to consider the potential drawbacks: the complexity of the platform, customization requirements, cost, vendor lock-in, user interface, and integration challenges.

4. Cirrus Insight

Brief Overview

• Primary purpose: Email tracking and CRM integration.
• Top Clients: Pfizer, Walmart, Samsung, Ford
• Pricing: Starts at $14/user/mo
• Ratings(g2): 4.2 out of 5 stars
• Headquarters in: Irvine, CA

Cirrus Insight is a customer relationship management (CRM) platform that integrates Salesforce with your email inbox, allowing you to manage your sales activities and customer data directly from your Gmail or Outlook account.

How does AI fit into the mix? It leverages AI through its Meeting AI feature, which provides users with insights on companies and contacts before scheduled meetings. By using activities and details from its Salesforce integration, Meeting AI helps sales rep be more prepared.

Key features

• Salesforce sidebar: Access Salesforce data and records directly within your email inbox, without having to switch between applications.  
  
• Email and attachment tracking: Track email opens, clicks, and attachments to gain valuable insights into your customer interactions.  
  
• Automated systems: Cirrus Insight makes sure that no deal is left behind by simplified workflows, personalizing outreach, and providing valuable insights to close deals faster.

Pros

• Automate follow-up sequences to nurture leads and keep them engaged.
• Receive notifications when prospects engage with your emails or website, helping you identify potential opportunities.

Cons

• While Cirrus Insight offers many features, the level of customization might be less extensive compared to using Salesforce directly.
• If you rely heavily on Cirrus Insight, you're tied to the Salesforce platform and its associated costs.

The Verdict

Cirrus Insight is best suited for sales teams and representatives who are looking to improve their efficiency managing customer interactions within Salesforce. It is useful particularly for those operating in dynamic environments where time management is crucial.

5. Salespanel

Brief Overview

• Primary purpose: Real-time analytics and lead tracking.
• Top Clients: testify, AB180, Regrid
• Pricing: Starting at $99 USD/per month
• Ratings(capterra): 5 out of 5 stars
• Headquarters in: India

Salespanel is a software that enables you to track the complete journey of your customers, from their first interaction with your website to ongoing engagements with your content. By monitoring key website events and touchpoints, you gain a deeper understanding of how customers move through your sales funnel.

How does AI fit into the mix? As of 2024, Salespanel does not explicitly mention the inclusion of AI features in their platform.

Key features

• Buyer Intent Data: With minimal configuration required, you can track potential buyers' actions on your website, such as pages visited and time spent, to identify their level of interest and intent.
• Deep Tracking: Built for precision in visitor tracking, even in a cookie-less future. With advanced tracking mechanisms, you can monitor user behavior across multiple sessions and touchpoints.
• Lead Alerts: Provide real-time notifications when qualified leads or target accounts reach important milestones. Whether it’s when a lead engages with a critical piece of content or when an account reaches a specific threshold of activity, sales rep will be instantly notified.

Pros

• Using B2B Advertising features, you can retarget qualified audiences, create lookalike models, and replicate marketing qualified leads (MQLs)
• With visitor intelligence API, you can set up custom triggers to automatically qualify leads as they engage
• Has a 14-day free trial

Cons

• The effectiveness of Salespanel depends on the quality and accuracy of the data it collects, so valid data input is the key decider factor.
• Salespanel's pricing is based on the number of leads tracked, which can become expensive for companies with large volumes of traffic and leads.

The Verdict

Salespanel is particularly well-suited for B2B companies that are struggling with lead generation and qualification. Salespanel's capabilities, such as lead qualification and audience targeting, could potentially benefit from AI in the future for even more advanced predictive analytics, automated decision-making, and personalized recommendations.

6. Highspot

Brief Overview

• Primary purpose: To define, execute, and optimize GTM initiatives
• Top Clients: Siemens, Nvidia, FedEx
• Pricing: Request demo / Not mentioned on the website
• Ratings(g2): 4.7 out of 5 stars
• Headquarters in: Seattle, WA

Highspot’s unified, AI-driven sales enablement platform helps companies make their customer conversations better and drive strategic growth.

How does AI fit into the mix? Highspot's new Gen AI Copilot uses advanced conversation intelligence to automate admin tasks. Also, its Content Genomics™ uses AI to track content engagement across versions, while Engagement Genomics™ links buyer activity to CRM data for a detailed view of enablement’s impact on revenue.

Key features

• Intelligent Content Management: Stores all sales content in one place, easily accessible to reps, and helps them quickly find specific content based on keywords or tags.
• Sales Plays and Playbooks: Provides step-by-step instructions for common sales scenarios. It also tracks the performance of plays and playbooks to identify areas for improvement.
• Buyer Engagement: Creates personalized, interactive experiences for buyers. Readily shares relevant content with prospects and customers. Monitors buyer interactions and identifies opportunities for follow-up.
• Training and Coaching: Accelerates new hire training and ramp-up time. Offers a variety of training modules to improve sales skills.

Pros

• Good at tracking the impact of sales enablement efforts on revenue.
• It has maximum customizability that allows users to create reports and dashboards as they like.

Cons

• Highspot often updates its user interface and changes the names of features, which can be challenging to keep up with. This can lead to lost time as users navigate the platform, trying to locate content and analytics.

The Verdict

The experience of using Highspot is mostly good as it is a perfect platform for content management, training, and coaching. Their support from the account and support teams also reduces the learning curve. However, there could be more improvements while adjusting images, adding survey-style training components, and managing group course enrollments.

7. Seismic

Brief Overview

• Primary purpose: Providing advanced content management features and analytics.
• Top Clients: Ninety-One, Sisense, Stepstone
• Pricing: On request
• Ratings(g2): 4.7 out of 5 stars
• Headquarters in: San Diego, CA

Seismic is a sales revenue enablement platform that helps entire customer-facing organization with the skills, content, tools, and insights they need to woo their clients. Whether it’s onboarding teams 30% quicker, closing deals 12 days faster, or delivering content that truly makes an impact, Seismic does the job.

How does AI fit into the mix? Seismic uses AI with Aura Copilot to help sales  instantly find answers across content, FAQs, and guides. It also drafts content and training materials right within the platform, without the need to switch platforms.

Key features

• LiveDocs: Create dynamic, personalized sales documents that update in real-time, ensuring every piece of content is always accurate and on-brand.
  
• Digital Sales Rooms: Deliver a great buying experience with collaborative, client-focused spaces where stakeholders can access relevant content and insights.
  
• Seismic for Meetings: Equip teams with real-time content recommendations and insights to make sure every meeting is impactful and drives the conversation forward.
  
• Integration: Quickly integrates with popular CRM systems, email platforms, and other business applications.

Pros

• By providing easy access to the right content and training, Seismic can help sales teams work more efficiently and effectively.
• With Seismic, sales teams can deliver more personalized and engaging customer experiences.

Cons

• Can be complex to implement and configure, especially for organizations with large and diverse sales teams.
• Can be a significant investment, and pricing may vary depending on the features and customization required.

The Verdict

Consider using this tool for sales enablement if your focus includes content marketing, as it offers both capabilities. While it excels in content management, some basic content creation features could be more intuitive and comprehensive, requiring users to seek workarounds for certain tasks.

8. Showpad

Brief Overview

• Primary purpose: Customer engagement with personalized content delivery.
• Top Clients: Fujifilm, Kimberly-Clark, Smucker’s
• Pricing: On request
• Ratings(g2): 4.6 out of 5 stars
• Headquarters in: Ghent, Belgium

Showpad (eOS) is a sales enablement platform with a focus on content management. eOS stands for "Enablement Operating System". It refers that Showpad is an integrated platform designed to centralize sales enablement processes, aligning content, training, coaching, and analytics in one system.

How does AI fit into the mix?  Showpad integrates AI through its AI-assisted coaching, allowing sellers to practice and improve their pitch skills in a feedback-driven environment. Plus, AI-powered search delivers relevant content but also enriches the sales team's understanding by providing deeper context.

Key features

• Personalized Guided Selling Experiences: Provide each sales rep with a tailored experience, including curated content and guided steps, to create the most impactful buyer interactions.
• Mobile and Offline Access: Stay productive with access to content and tools on mobile apps, both online and offline, allowing sales teams to work from anywhere.
• Shared Spaces and Social Selling: Collaborate securely with prospects in branded, shared spaces and engage through social selling, creating a more interactive sales process.

Pros

• Easily access and manage all sales materials in one place.
• Sales processes and increase productivity with personalized content recommendations.

Cons

• The platform can be complex to set up and learn for new users.
• Customization options may be somewhat limited compared to other platforms.

The Verdict

We like Showpad  for its simplicity & intuitive features like toggle buttons for easy file sharing and viewing. However, it may not be the best fit for those who prioritize advanced searchability or use a wide range of file formats, as it has difficulties finding content and lack of support for certain file types.

9. Mindtickle

Brief Overview

• Primary purpose: Sales coaching and readiness platform using gamified training
• Top Clients: MongoDB, Juniper Networks, Henkel
• Pricing: On request
• Ratings(g2): 4.7 out of 5 stars
• Headquarters in: San Francisco, California

Mindtickle is a leading sales enablement and revenue productivity platform. That means it readily provides templates or sales playbooks, helping businesses to train their sales department quick and start generating more revenue. The platform also focuses on individualised enablement for each employee to realize their potential.

How does AI fit into the mix? Mindtickle has launched an AI called Copilot that combines enablement and revenue operations data. It helps your sales rep practice their pitches in a safe space and also handle everyday repetitive tasks.

Key features

• Automated onboarding: The onboarding process for new sales reps is quick as they get equipped with the knowledge and skills of Mindtickle’s automation.
  
• Content management: Centralizes and manages sales content, making it easily accessible to sales reps and ensuring consistency across the organization.  
• Conversation intelligence: Provides insights into sales calls, helping reps identify areas for improvement and optimize their sales strategies.  
  
• Coaching: Enables sales managers to provide targeted coaching and feedback to their teams, helping them develop their skills and improve performance.

Pros

• User-friendly interface and intuitive navigation.
• Good analytics and reporting capabilities.

Cons

• Can be expensive for smaller businesses.
• Steep learning curve for new users.

The Verdict

Mindtickle stands out for its ability to score client calls using CHAMP and MEDDPICC frameworks, which successfully reinforce sales methodologies & drive skill development. But, its performance in areas like Asset Hub & Digital Sales Rooms can occasionally be a barrier to productivity & seamless user experiences.

10. Bigtincan

Brief Overview

• Primary purpose: Sales readiness platform with extensive training modules.
• Top Clients: ptc, Abbott, J.G.WentWorth
• Pricing: On request
• Ratings(Capterra): 4.2 out of 5 stars
• Headquarters in: Waltham, MA

Bigtincan (previously known as Brainshark) is a powerful sales enablement portal for customer-facing teams with the knowledge, skills and insights they need to perform at the highest level. Brainshark was acquired by Bigtincan in 2021, and its capabilities are now integrated into Bigtincan's broader platform.

How does AI fit into the mix?  Bigtincan integrates AI with RolePlayAI for on-demand practice and feedback based on sales methodologies, and MeetingsAI to automate meeting summaries, note logging, and next steps. Their SecureGLP™ ensures secure AI management, maintaining data security while enhancing sales productivity.

Key features

• Interactive Experiences (AR/VR): Teach complex concepts in a visually engaging way using augmented and virtual reality, enhancing the learning experience.
• VoiceVibes: Empower teams to refine their communication skills with AI-driven coaching, offering feedback to help them sound more natural and polished.
• Salesforce Integration: Maximize the value of your existing tech stack with out-of-the-box integrations, streamlining workflows and boosting sales performance.

Pros

• The system’s functionality and updates within the Modern Authoring format are simple to understand
• Exporting SCORM files for LMS platforms like Workday Learning is hassle-free.

Cons

• Should have more visibility into the more advanced functionalities, like adding closed captioning
• The tool lacks basic video editing capabilities, such as trimming awkward pauses at the start or end of videos, forcing users to redo clips.

The Verdict

Bigtincan is an excellent choice for companies looking for an easy-to-use training platform that centralizes learning and coaching activities. It’s particularly beneficial for sales teams who are inclined to learn better with videos. Also, sales reps can practice and refine messaging within the platform.

11. Allego

Brief Overview

• Primary purpose: Mobile-first sales learning and coaching platform.
• Top Clients: JP Morgan, Abbott, Volvo
• Pricing: On request
• Ratings(g2): 4.6 out of 5 stars
• Headquarters in: Waltham, Massachusetts

Allego is a prominent company in the field of sales enablement as it consolidates seven essential tools into one powerful platform, including LMS/LXP, Coaching, Conversation Intelligence, Content Management, Digital Sales Rooms, Video Selling. It reduces complexity, boosts alignment, and improves adoption across teams.

How does AI fit into the mix? Sales reps can find the right assets in seconds with GenAI-powered search, and access content across Allego, CRM systems, email, or while browsing the web.

Key features

• External Sharing, Analytics & Tracking: Share content externally, track its performance with role-specific dashboards, and receive real-time alerts about visitor engagement.
• Digital Sales Rooms & Templates: Quickly create and customize digital sales rooms in under 5 minutes with ready-to-use design and marketing templates.
• File Sharing & Collaboration: Get secure file sharing, synchronous and asynchronous chat options, and real-time alerts when buyers access shared content.

Pros

• Helps maintain robust security and flexible access control with advanced administrative features for managing external content
• Easily integrate Allego with existing systems and tools, including CRM, LMS/LXP, and other sales platforms

Cons

• Digitial Resource Room (buyer engagement room) has a substantial learning curve.
• Creating quizzes is quite laborious. There isn't a way to bulk upload questions; you have to copy/paste questions.

The Verdict

Allego is primarily used by businesses of all sizes, from small startups to large enterprises across various industries. It is particularly valuable for companies who want their sales reps to get personalize content based on specific deal scenarios using marketing-created templates.

12. Gong.io

Brief Overview

• Primary purpose: AI-driven insights for sales conversations and customer engagement.
• Top Clients: Nasdaq, Dropbox, Linkedin
• Pricing: On request
• Ratings(Capterra): 4.8 out of 5 stars
• Headquarters in: San Francisco, California

Gong.io is a software platform focused on Revenue Intelligence. This means it helps businesses understand and improve customer interactions to boost sales and revenue. Gong records calls, meetings, emails, and other interactions with customers.

How does AI fit into the mix? Using natural language processing (NLP) and machine learning algorithms, Gong AI automatically reviews sales calls, meetings, and other interactions, extracting insights like keywords, sentiment, and customer pain points.

Key features

• AI Concept Tracking: Trains AI to detect specific concepts within customer interactions, allowing for more tailored analysis.
• Forecast: Helps teams forecast revenue more reliably by analyzing sales conversations, deal progress, and other critical data points.
• Gong Engage: Provides deep insights into how buyers respond to sales pitches, identifying patterns in engagement, sentiment, and objections.
• Data Engine: Powers the platform’s analytics by aggregating and analyzing a wide range of sales interaction data.

Pros

• Can accommodate businesses of all sizes, from startups to large enterprises.
• Integrates with popular CRM systems and other tools, providing a seamless workflow.
• Leverages AI to analyze large volumes of data quickly and accurately.

Cons

• Implementing Gong.io may require time and effort, especially for teams unfamiliar with revenue intelligence tools.
• As Gong.io handles sensitive customer data, there may be concerns regarding data privacy and security.

The Verdict

Gong.io is best for sales teams harnessing data-driven insights. It functions almost like a personal coach for every sales call, offering real-time feedback and guidance that helps sales teams refine their approach. However, some users feel the pre-recording alert could be more personalized, as its robotic nature can detract from the experience.

13. Salesloft

Brief Overview

• Primary purpose: AI-powered sales revenue Orchestration Platform
• Top Clients: Wrike, Boomi, PureStorage
• Pricing: On request
• Ratings(g2): 4.4 out of 5 stars
• Headquarters in: Atlanta, GA

Salesloft calls itself a Sales Revenue Orchestration Platform. It helps sales teams build a trusted pipeline by providing automatic CRM sync, and in-line deal editing—all on a single screen. With Conductor AI, it enables sales managers to focus on the right opportunities. The platform also integrates qualification frameworks like MEDDICC and ICED into the workflow, adding predictability to the sales process

How does AI fit into the mix? As a pioneer in Conversational Marketing, Salesloft has acquired Drift's patented AI capabilities transform website visitors into loyal customers.

Key features

• Sales cadences: Create and manage automated sales sequences to engage leads and prospects consistently.
• Email templates: Easily create and customize email templates to send to leads and prospects.
• Call recording and transcription: Record and transcribe calls to analyze performance and identify areas for improvement.

Pros

• Deal intelligence software provides insights into the health and progress of sales opportunities.
• Cold email software automates the process of sending outreach emails and has features like A/B testing, tracking open rates and follow-up automation.

Cons

• While it offers customization options, it might not be as flexible as some users desire.
• While it can be used for inbound sales, its features are primarily designed for outbound sales activities.

The Verdict

Salesloft is particularly cost-effective for larger organizations, as they often require more features and have the budgets to support them. It stands out with its AI-powered, outcomes-driven revenue engagement model. By keeping market-facing teams on top of all buyer signals and prioritizing actions based on what matters most, it enables sales teams to act quickly.

14. PandaDoc

Brief Overview

• Primary purpose: Real-time sales enablement and training within the flow of work.
• Top Clients: Rakuten, HP, Bosch
• Pricing: Starts at $19/user/mo
• Ratings(g2): 4.7 out of 5 stars
• Headquarters in: San Francisco, CA

PandaDoc is a cloud-based platform for document workflow automation, enabling organizations to create, manage, track, and eSign all critical documents. As a versatile software documentation tool, it also allows for real-time adjustments to contract terms based on shifting risk factors, making sure that clients consistently receive optimal coverage at competitive rates.

How does AI fit into the mix? Panda AI can automatically fill in fields like customer name, address, pricing, and product details, pulling information directly from your CRM or other integrated data sources.

Key features

• Smart Templates: Using AI, PandaDoc creates customized proposals by adjusting clauses, terms, or product descriptions based on the nature of the deal or the client's preferences.
• Dynamic Pricing and Terms Adjustment: Adjusts pricing, discount structures, and terms dynamically based on real-time data or predefined logic.
• Contextual Recommendations: It analyzes previous documents and recommend language or clauses that fit the context of your current document.

Pros

• PandaDoc integrates with popular business applications like CRM, email, and payment gateways, streamlining workflows.
• The platform prioritizes data security and compliance with industry standards.
• PandaDoc offers responsive and helpful customer support to assist users.

Cons

• PandaDoc can be relatively expensive, especially for larger organizations or those with complex requirements.
• While PandaDoc offers a mobile app, its offline capabilities may be limited compared to some other platforms.

The Verdict

With PandaDoc, many businesses have reported significant reductions in the time required to create documents, contributing to faster deal closures. Its extensive template library, features over 750 customizable templates. The 30-day money-back guarantee, which includes the trial period, adds more confidence for potential users. It is helpful for contracts where terms are frequently adjusted to align with business needs or regulations.

15. Gyde

Brief Overview

• Primary purpose:  AI-powered digital adoption platform with in-app guidance and training.
• Top Clients: Bajaj Finserv, Chola Mandalam, Fidelity
• Pricing: On Request
• Ratings(Capterra): 5 out of 5 stars
• Headquarters in: India

Gyde is sales enablement solution designed specifically for any software application training. It's the go-to choice for top organizations with extensive workforces, to provide employees with step-by-step audio-visual walkthroughs, contextual help articles, relevant FAQs, and bite-sized videos within systems like SAP, Salesforce, etc. It supports their software training and onboarding efforts.

How does AI fit into the mix?

Gyde's AI capabilities take things a step further. As training administrators record software workflow, AI automatically generates a personalized walkthrough content in real time. This AI-driven process not only creates a walkthrough but can also convert it into a help article or a training video in any language with just a click.

Key features

• Audio-Visual Walkthroughs: Sales reps see callouts and audio cues that help them navigate the system step-by-step, allowing them to learn directly within the application and input correct data.

• Contextual Help Articles: Your sales rep encounters a basic query and instead of going to the IT support or look through the software manual, they can access relevant knowledge base article right when they need it.

• Bite-sized Videos: Let your reps access short process tutorials that break down tasks into simple steps.
• In-App Assessments: Once your sales reps complete a walkthrough, they can answer assessment questions that pop up immediately. This interactive feature helps gauge their understanding and reinforces learning on the spot.
• Auto-Assist: Striking the perfect balance between independence and support, Gyde's Auto-Assist mode provides real-time, context-aware prompts to sales reps who are already proficient with the software but occasionally need guidance.

Pros

• All assistance is available in various languages, catering to diverse teams.
• Gyde analytics dashboard gives great insight on how sales reps are using training made for them in the system.

Cons

• Currently, Gyde doesn't operate on desktop applications
• It does not offer features for broader sales enablement tasks such as comprehensive sales training programs (e.g., coaching, skill development), or performance analytics (e.g., tracking and measuring sales success)

The Verdict

Gyde is a great addition to your company's tech stack, especially for sales teams. If you want to make sure your team gets the most out of tools (like Salesforce, HubSpot, etc.), Gyde can easily integrate into enterprise software's workflow to help employees master the applications and input data accurately.

It provides a variety of formats—audio, video, and text—in multiple languages to guide employees right when they need it, without disrupting their flow. Plus, Gyde’s support team goes above and beyond, offering outstanding assistance whenever it's needed.

Make the Right Choice

Building a winning sales team requires the right tools—your secret weapon for success. Choosing the best sales enablement tools goes beyond merely selecting software; it’s about empowering your team to perform at their peak.

To determine the right sales enablement solution for your business, follow these steps:

• Evaluate your specific needs and requirements.
• Consider your team’s size, technical expertise, and budget.
• Research and compare potential tools against similar platforms.
• Request a demo or trial to see the platform in action.

As you explore your options, remember the 15 tools we’ve highlighted. Among them, we recommend focusing on Gyde. Even with multiple tools, user engagement can falter if your team cannot use them effectively.

With Gyde’s AI-powered platform, you can quickly create and distribute training content tailored to your needs, making sure your team knows how to leverage the tools at their fingertips.

See Gyde in action—request a demo today and discover how it can transform your sales enablement strategy!

FAQs

• What are the KPIs for sales enablement?

When it comes to sales enablement, tracking the right KPIs can make a difference! Start with sales productivity, which measures how effectively your team closes deals. Next, look at time to productivity—the faster your new reps get up to speed, the better!

Content usage and effectiveness are also crucial; you want to know which materials your team finds helpful. Don't forget about win rates and sales cycle length—these metrics can show how well your enablement efforts are paying off. Keeping an eye on these KPIs will help refine your strategies and drive better results!

• What is an example of sales enablement?

An example of sales enablement is a company implementing a comprehensive onboarding program for new sales representatives. This program might include creating a centralized content hub where reps can access training materials, product information, and sales playbooks.

Additionally, the company could use a sales enablement platform that provides interactive training modules, role-playing scenarios, and real-time feedback from managers. This helps new hires quickly learn the sales process and product details, allowing them to engage with potential customers more confidently and effectively.

• Is CRM a sales enablement?

Yes, CRM (Customer Relationship Management) systems are a key component of sales enablement! While CRM primarily focuses on managing customer relationships and interactions, it provides vital support for sales teams by centralizing important information.

CRMs help sales reps access customer data, track communication history, and manage leads more effectively. This enables them to personalize their sales approach and respond to customer needs promptly.